DIRECTION 01
Fast & bold
An angled custom wordmark with a more athletic, forward-leaning personality.
CREATIVE RESTART / FIRST 9 DIRECTIONS
A different approach to the identity.
The first 50 leaned too heavily on generic geometric icons. These nine explore different personalities: custom type, a patch, a mascot and more expressive marks. None is selected.
These are AI-generated raster concept sketches, not finished vector or embroidery artwork. Kimi helped explore directions; GPT Image 2 rendered these previews. Trademark and production review remain open.
DIRECTION 02
Local makers
A hand-lettered patch direction with a neighborhood-shop feel.
DIRECTION 03
The helpful otter
A character-led idea: an otter gathering a loose end.
DIRECTION 04
Woven J
An intertwined J meant to suggest loose ends coming together.
DIRECTION 05
Friendly wordmark
A chunky, approachable typographic direction.
DIRECTION 06
Pelican current
A local bird and a flowing shape, with a bolder mascot feel.
DIRECTION 07
Made together
An abstract collection of pieces forming a single mark.
DIRECTION 08
River J
A simple J wrapped with a flowing gold line.
DIRECTION 09
River crossing
A bridge-inspired symbol paired with a more formal wordmark.
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Which direction feels most like Jax?
Choose the personality first. Then develop and refine more logos in that direction.
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